Eighteen-plus years of measurable, attributable impact — across automotive, B2B, SaaS, and global enterprise environments. These are the numbers that define the work.
391.7%
Conversion & Revenue Surge
Advanced data segmentation and omnichannel media activation
4–10×
Personalization Pilot ROI
0P–3P data ingestion pipelines and integrated CDPs
$2.2M
Incremental Gross Revenue
Cross-functional omnichannel activation workflows
83%
Lead Conversion Lift
Luxury CRM, identity resolution, and lifecycle growth
+201%
Incremental Conquest Growth
New customer acquisition programs
400%
Data Integration Capacity
Cloud CRM migration and infrastructure scaling
$10M
Annual Budget Managed
Full ROI governance and P&L ownership
55%
Cost Per Incremental Sale Reduction
Vendor cost reductions up to 40%
What I Do
Turning First-Party Data Into Repeatable Revenue
I architect customer data platforms, identity resolution frameworks, and omnichannel lifecycle programs that turn first-party data into repeatable, attributable revenue.
Over 18+ years across B2B, B2B2C, luxury automotive, and global enterprise environments, I've led work that doesn't just move metrics — it transforms how organizations understand and engage their customers.
I'm equally fluent in executive vision-setting and hands-on execution. I've negotiated multi-million dollar vendor partnerships, built global CRM centers of excellence, and personally mentored teams whose members earned promotions under my leadership.
Architect
Customer data platforms, identity resolution, and omnichannel lifecycle programs
Execute
Multi-million dollar vendor partnerships and global CRM centers of excellence
Lead
Cross-functional teams, mentorship, and executive stakeholder alignment
Selected Work
INNOCEAN USA — Director, CRM Strategy
2022–Present · Enterprise CRM & Identity Resolution · Hyundai Motor Group
Built and scaled a CRM center of excellence for one of the world's largest automotive groups — architecting the data infrastructure, identity resolution, and omnichannel programs that now power Hyundai's personalization at scale.
391.7% Surge
Conversion and revenue through advanced data segmentation and omnichannel media activation
4–10× ROI
On personalization journeys via 0P–3P data ingestion pipelines and integrated CDPs
$2.2M Revenue
Incremental gross revenue from cross-functional omnichannel activation workflows
+201% Conquest
Incremental conquest growth through new customer acquisition programs
+334% Engagement
Improvement via personalization strategy
400% Data Capacity
Increase after leading cloud CRM migration
55% Cost Reduction
Cost per incremental sale on a $10M budget; vendor cost reductions up to 40%
5 Mentored Executives
3 promotions, 66% process efficiency improvement; global CRM across APAC, EMEA, Americas
Selected Work
Össur
Global Digital Marketing Manager · 2021–2022
Global CRM Operating Model · B2B2C Medical Device & Orthopedic SaaS
Led global digital marketing for the Bracing & Supports SBU — building governance frameworks, lead-gen infrastructure, and regional playbooks that unified a fragmented global operation.
+20% Qualified Traffic
Through enterprise SEO/SEM and paid media
+7 NPS Points
Through customer journey mapping across 8 regional teams
+7% Lead Capture
Through B2B ABM scoring models and marketing-to-sales routing
Cross-Functional Team Building · Executive Stakeholder Management · Vendor Negotiation · P&L Ownership · Mentorship · Global Operating Model Development
"It is rare to encounter someone with Anthony's level of intellectual horsepower. He doesn't just manage CRM; he deconstructs and reimagines it through a lens that most people are not wired to see. He is deeply committed to data integrity and foundations for development in the pursuit of real outcomes."
Muhammad Ali VP Analytics & Engineering, INNOCEAN USA
"What sets Anthony apart is his ability to connect marketing performance directly to revenue and margin, using advanced measurement models and cross-functional growth operating frameworks."
Jennifer Purcell Dodez ex-Microsoft Director of Sales & Business Development, Polk by S&P Global Mobility
"Anthony is among a rare group of elite players who can also teach. He combines the ability to develop technically complex cross-channel game plans with a coach-like delivery that helps his clients and cohorts embrace his strategies."
Scott Meldrum EVP Digital Solutions, LEARFIELD
Currently Available For
Open to the Right Opportunity
Location
Remote · Seattle-Tacoma / Port Townsend, WA
Seniority
Director · Senior Director · VP · Head of
Engagement
Full-Time · Consulting / Fractional
Industries
🚗 Automotive
💻 SaaS / MarTech
🛍️ Retail & DTC
🏢 B2B Enterprise
🏛️ Agency
Beyond the Work
The Human Behind the Data
When I'm not building CRM ecosystems, I'm playing one of too many guitars, developing film from a weekend shoot, restoring a project Miata, or spending quality time with Toby and Gretchen — the two dogs who are the real reason I need this job.
Too Many Guitars
A collection that keeps growing, and a habit that keeps grounding
Film Photography
Developing film from weekend shoots across the Pacific Northwest
Project Miata
A restoration in progress — patience, precision, and a little grease
Toby & Gretchen
The two dogs who are the real reason I need this job
Photo gallery to be added in Gamma editor — guitars, film photography, Pacific Northwest
Let's Talk
If this page has sparked a conversation worth having — the door is open. I'm available for Director, VP, and Head of roles across full-time and fractional engagements. References available upon request.